Having just visited Bloom Perfumery in Spitafields, I was blown away by the individuality and merchandising in the store. This tucked away perfumery sells a variety of scents, uniquely made up to form individual perfumes, you won't experience anything like it anywhere else. The shop really does create an individual shopping experience for the customer, amazing fragrances in an amazing atmosphere. I have chosen a few of my favourite snaps to share with you, particularly paying attention to the visual merchandising in store, I love the black hearts against the cerise pink wall and the sizes and combinations, a unique was of displaying the bottles. I also particularly loved the perfume bottles presented under the bell shaped vases's, the dome creates a illusion for each person almost like its untouchable. I would urge you all to visit, if your feeling like you need a new fragrance in your life then this is the place for you. Everything about the shopping experience is tailored towards a unique and individual take on contemporary design.
